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Tuscan Agency
Diabetes Will's Way
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Diabetes Will's Way

Full website redesign for the only national nonprofit reducing the financial burden of Type 1 Diabetes management through direct grants.

Client

Diabetes Will's Way

Duration

2025 - Present

Date

2025

Project overview

Diabetes Will's Way is a national nonprofit providing direct financial assistance to families managing Type 1 Diabetes. Tuscan is redesigning their website from the ground up - improving brand aesthetics, streamlining the grant application process, and building a platform that tells their story while driving donations and community engagement.

What we accomplished together

  • Website Design & Development
  • Grant Application UX
  • Donation Experience
  • SEO Optimization
Diabetes Will's Way project 1
Diabetes Will's Way project 2
Project Scope
01

Website Design & Development

Full website redesign with clean, accessible design that balances professionalism with grassroots warmth. Blue-forward color palette aligned with diabetes awareness branding.

02

Grant Application UX

Streamlined grant application flow covering Durable Medical Equipment grants (up to $2,000), Emergency grants (up to $750), and one-time financial relief - with clear eligibility guides and intuitive submission forms.

03

Donation Experience

Donation experience with compelling CTAs, impact stories, and partnership opportunities designed to convert visitors into supporters and sponsors.

04

SEO Optimization

Resource hub with educational content for navigating insurance, diabetes care tools, and community connection points for families feeling isolated in their Type 1 Diabetes journey.

Search Rankings
#1
#2
#3
Ranking for 24 keywords
Diabetes Will's Way project 3
Diabetes Will's Way project 4

Creative challenges

Diabetes Will's Way had outgrown their existing site. As the only national organization providing direct financial assistance for Type 1 Diabetes management, they needed a digital presence that matched their mission. The site needed to serve multiple audiences - families applying for grants, donors, medical professionals, and corporate partners - while keeping the grassroots warmth that defines the organization.

We're building a clean, inviting website with clear pathways for every visitor type. That includes a streamlined grant application flow, compelling donation experience with strategic CTAs, family success stories that reinforce credibility, and a resource hub for navigating insurance and diabetes care. The design balances professionalism with the personal, community-driven feel that sets Will's Way apart.

The Impact

A modern digital home for a mission-driven organization - built to increase grant applications, grow donor support, and connect families who feel isolated in managing Type 1 Diabetes. Clear navigation and intuitive UX making it easier for families to find and apply for financial assistance.

Strategic site architecture supporting multiple audience journeys - from parents seeking emergency grants to medical professionals referring patients to corporate partners exploring sponsorship. SEO optimization positioning Will's Way for organic discovery by families searching for diabetes financial aid.