Diabetes Will's Way
Full website redesign for the only national nonprofit reducing the financial burden of Type 1 Diabetes management through direct grants.
Client
Diabetes Will's Way
Duration
2025 - Present
Date
2025
Project overview
Diabetes Will's Way is a national nonprofit providing direct financial assistance to families managing Type 1 Diabetes. Tuscan is redesigning their website from the ground up - improving brand aesthetics, streamlining the grant application process, and building a platform that tells their story while driving donations and community engagement.
What we accomplished together
- •Website Design & Development
- •Grant Application UX
- •Donation Experience
- •SEO Optimization
Website Design & Development
Full website redesign with clean, accessible design that balances professionalism with grassroots warmth. Blue-forward color palette aligned with diabetes awareness branding.
Grant Application UX
Streamlined grant application flow covering Durable Medical Equipment grants (up to $2,000), Emergency grants (up to $750), and one-time financial relief - with clear eligibility guides and intuitive submission forms.
Donation Experience
Donation experience with compelling CTAs, impact stories, and partnership opportunities designed to convert visitors into supporters and sponsors.
SEO Optimization
Resource hub with educational content for navigating insurance, diabetes care tools, and community connection points for families feeling isolated in their Type 1 Diabetes journey.
Creative challenges
Diabetes Will's Way had outgrown their existing site. As the only national organization providing direct financial assistance for Type 1 Diabetes management, they needed a digital presence that matched their mission. The site needed to serve multiple audiences - families applying for grants, donors, medical professionals, and corporate partners - while keeping the grassroots warmth that defines the organization.
We're building a clean, inviting website with clear pathways for every visitor type. That includes a streamlined grant application flow, compelling donation experience with strategic CTAs, family success stories that reinforce credibility, and a resource hub for navigating insurance and diabetes care. The design balances professionalism with the personal, community-driven feel that sets Will's Way apart.
The Impact
A modern digital home for a mission-driven organization - built to increase grant applications, grow donor support, and connect families who feel isolated in managing Type 1 Diabetes. Clear navigation and intuitive UX making it easier for families to find and apply for financial assistance.
Strategic site architecture supporting multiple audience journeys - from parents seeking emergency grants to medical professionals referring patients to corporate partners exploring sponsorship. SEO optimization positioning Will's Way for organic discovery by families searching for diabetes financial aid.