Get Indiana
Custom Framer website, automated content pipeline, and SEO-optimized blog production at scale.
Client
Get Indiana
Duration
2024 - Present
Date
2024
Project overview
Get Indiana is a media brand celebrating everything about the Hoosier state. Tuscan built their Framer website, engineered a fully automated content pipeline using Make.com, and produces SEO-optimized blog content at scale - turning a one-person media brand into a content machine.
What we accomplished together
- •Website Design & Development
- •Content Automation System
- •Blog Writing & SEO
- •Newsletter System
Website Design & Development
Custom Framer site with CMS integration for blogs, events, food guides, things-to-do pages, and podcast content. Structured data and schema markup implemented for SEO performance.
Content Automation System
Make.com workflows that power the entire content lifecycle - from social listening and topic discovery to AI-assisted article generation, editorial review, and publishing.
Blog Writing & SEO
Ongoing production of long-form, SEO-optimized articles across categories including travel, food, events, small towns, and Indiana news.
Newsletter System
Weekly newsletter pulling from recently published blogs with editorial input, built to drive traffic back to the site.
Creative challenges
Get Indiana had the vision and the voice, but needed the infrastructure to match. They needed a website that could house a growing library of content across blogs, events, food guides, podcasts, and more - plus a system that could keep up with the pace of Indiana's stories without burning out a small team.
We built a custom Framer site with CMS integration for every content type, implemented structured data and schema markup for SEO performance, and engineered Make.com workflows that power the entire content lifecycle - from social listening and topic discovery to AI-assisted article generation, editorial review, and publishing.
The Impact
Scaled content output from a handful of manual posts to a consistent, automated publishing cadence across blog, newsletter, and social channels. SEO-forward site architecture driving organic discovery for high-intent Indiana-related searches.
Automated content pipeline reduced the time from topic discovery to published article from days to hours. Built a repeatable system that operates as a true content engine - not a one-off service.