Illinois Street Food Emporium
A custom Next.js site and content infrastructure for a 47-year-old Indianapolis institution entering its next chapter under new ownership.
Nationwide E-Commerce Launch
Client
Illinois Street Food Emporium
Industry
Food & Hospitality
Engagement
Both
Active
2025 — Present
Every publish
Newsletter and blog posts sent to Google Business Profile since June 22, 2026
34%
Sessions from Google Business Profile
~52%
Search clicks from Google Business Profile
The situation
ISFE is a Butler-Tarkington institution with nearly 50 years of history and a loyal customer base. When Matthew Williford acquired the business in August 2025, the digital side needed to catch up to the legacy. A real site, a way to publish, and content systems that could keep press coverage, daily specials, and online ordering all in one place.
What we built
The Illinois Street Food Emporium website is the center of the restaurant's publishing. The CMS feeds the blog, their Instagram feeds the site, and visitors get direct links to their Google Business Profile, Instagram and Facebook.
What runs on it
- Blog on their domain
- Instagram feed
- Google Business Profile post on every publish
Stack
How it runs
Every newsletter and blog post the restaurant publishes has also posted to their Google Business Profile since June 22, 2026. One publish gives them a page on their own domain and a fresh update on the profile, with no extra work from the team.
Outcomes
A nearly 50-year-old neighborhood institution now has the digital infrastructure to support its next chapter. Ordering, catering, press, and social all in one place, with publishing and reporting that don't require a developer.