Roots Realty Co.
A multi-path real estate site that speaks to buyers, sellers, and investors, with gated guides, off-market listings, and automated follow-up built in.
Full-Funnel Lead Generation
Client
Roots Realty Co.
Industry
Real Estate
Engagement
Both
Active
2024 — Present
121
Published newsletter issues as of September 1, 2026
60
Published podcast episodes as of September 2, 2026
3
Publications represented in the newsletter archive
The situation
Roots Realty needed a modern site that matched the sophistication of their team and clientele. It had to serve as both a brand platform and a high-performance lead engine, and it had to speak differently to buyers, sellers, and investors without getting in their way.
What we built
We rebuilt the Roots Realty site in Next.js and made it the home for the team's publishing. The CMS brings the blog, a newsletter archive covering three publications, the podcast and the Instagram feed into one website.
What runs on it
- Blog on their domain
- Newsletter archive
- Podcast episodes auto-published
- Instagram feed
- YouTube episodes ingested
- Google Business Profile post on every publish
Stack
How it runs
Newsletter issues and podcast episodes publish as pages on rootsrealty.co. The archive holds 121 issues and the podcast 60 episodes. When a newsletter goes out, a matching post goes to the Google Business Profile.
Outcomes
Roots Realty now operates with a digital system as strong as their in-person service. One that builds trust, qualifies leads, and grows their brand without needing to chase. The result: a conversion-optimized, SEO-ready real estate site built to scale in Indy and beyond. 2,000+ investors and homebuyers in the resource list.