Roots Realty Co.
A multi-path real estate site that speaks to buyers, sellers, and investors, with gated guides, off-market listings, and automated follow-up built in.
Client
Roots Realty Co.
Industry
Real Estate
Engagement
Both
Active
2024 — Present
The situation
Roots Realty needed a modern site that matched the sophistication of their team and clientele. It had to serve as both a brand platform and a high-performance lead engine, and it had to speak differently to buyers, sellers, and investors without getting in their way.
What we built
A multi-path experience designed to drive action across all user types, complete with gated guides, off-market listings, and automated follow-up sequences. Distinct journeys for first-time buyers, sellers, and investors, backed by a podcast hub, a free resource library, and a property browsing experience for active, coming-soon, and sold homes.
Stack
How it runs
Gated guides capture leads and feed automated follow-up. Off-market and pre-list listings give clients early access to deals. GA4 and Search Console pipelines run on schedule, surfacing what's working in search and on-site without anyone needing to log in and check.
Outcomes
Roots Realty now operates with a digital system as strong as their in-person service. One that builds trust, qualifies leads, and grows their brand without needing to chase. The result: a conversion-optimized, SEO-ready real estate site built to scale in Indy and beyond. 2,000+ investors and homebuyers in the resource list.